Monday, December 30, 2019

NSA Nothings Secrete Anymore Essay - 750 Words

Student Class Teachers name Three Part Proposal N.S.A.: Nothing’s Secrete Anymore Look at it this way: this administration is taking unprecedented steps to make sure that the government’s secrets remain private while simultaneously invading the privacy of its citizens†¦. Many innocents must be violated so that a few guilty people can be stopped. It’s a digital stop-and-frisk†¦. – Charles M. Blow, New York Times, June 7, 2013 It is without question that the heavens are watching us, in the obscured reality of simple humans we are only but germs under the eyes of the great intelligence from the viewing eye of the gods that rule the macrocosms. To this I say: Gods that rule the nebulas and ICIS1000 galaxies, have mercy on our†¦show more content†¦We have â€Å"improved† into this technological dependent world that connects us with everyone around us and where anything around us could become evidence enough to become a suspect to the National Security Agency, also known as the NSA. The NSA is a corporation initially set up to catch terrorists and keep America safe. Not really recognized until the 9/11 incident, where †President Bush Sign[ed] (an) Order Beginning NSAs Domestic Spying Program† (â€Å"NSA Spying on Americans†Timeline). Background The origins of the National Security Agency can be traced back to April 28, 1917, three weeks after the U.S. Congress declared war on Germany in World War I. The MI-8 (Black Chambers) were moved to New York City on May 20, 1919, where it continued intelligence activities as the Code Compilation Company under the guidance of Yardley. Its purpose was to crack the communications codes of foreign governments. Supported by the State Department and the War Department, the chamber persuaded Western Union, the largest U.S. telegram company, to allow government officials to monitor private communications passing through the company’s wires. Other so called Black Chambers were also found in Europe. They were established by the French and British governments to read the letters of targeted individual. Following the resignation of President Richard Nixon, there were several investigations of suspected misuse of FBI, CIA

Sunday, December 22, 2019

Social Media and Networking Technologies University...

Social media and networking technologies: University applications Increasingly, universities are using social networks to create a more effective orientation for the freshman class. Universities are using email, Facebook, and Twitter to inform students of their acceptance and to welcome them to the new class. Freshman can friend and get to know their roommates through Facebook long before the first days of school. They can get to know one another as people, commiserate about their fears and challenges when starting college, and establish rules regarding study habits such as when it is acceptable to have lights out and quiet time. Some colleges are giving students the ability to find their prospective roommates online, such as Arizona University, in which students are first given a list of prospective partners, can get to know them through Facebook, and then roommate selections are finally matched based upon the preferences of the students (College freshman turn to Facebook to find roommates, 2011, The Washington Post). Even for established students, having an online university presence can be helpful. Through the micro-blogging device of Twitter, the university can post up-to-the minute information about campus closings, holidays, class registration deadlines, emergencies and other important information. Twitter and Facebook accounts must also remain current nothing looks more dated than a non-updated account, given that savvy adolescent users of online media frequentlyShow MoreRelatedSocial Media Networking Technologies826 Words   |  3 PagesSocial Media Networking Technologies Introduction The potential of social media to significantly improve the performance of enterprises by accelerating collaboration, communication and creating a greater level of knowledge sharing is seen across a myriad of commercial, educational and government implementations. The intent of this analysis is to evaluate the use of two social networking technologies that the university can use to accelerate and accentuate their learning objects. The strengthsRead MoreEffects of Social Networking on Undergraduate Student’s Grades1550 Words   |  7 PagesIntroduction Social networking has made its way into American culture quickly and is more prevalent now than ever before. Many people have different views on the relevance and benefits of social networking, whether they are positive or negative standpoints. Nevertheless, social media and networking is a part of our American lifestyles as a whole. As a Computer Information Systems major and studying the foundations and composition of computer applications, I would like to research the effects thatRead MorePros and Cons of Social Media1064 Words   |  4 Pagesworld to meet loved ones, share memories and stay in touch. Social media can be defined as â€Å"websites and applications that enable users to create and share content or to participate in social networking† (Lubbe). Social networking sites have made it unbelievably easy to talk to friends and families who live far away, and share pictures and videos of every special event in one’s life. The facility however doesn’t end there. Social networking sites such as Facebook and Twitter are also commonly usedRead MoreSocial Medi A Big Part Of The Internet Industry1431 Words   |  6 PagesSocial media Improvements have been made in technology causing the number of users on social media to rise every day. The use of social media depicts the relationships between people and how the communication progresses. As stated by Heidemann, Klier and Probst (2012) social media cites are online communities that help individuals to bond and create relationships with each other. Therefore, social networking sites help people find others with similar interests; it helps sustain and uphold theirRead MoreEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positiveRead MoreSocial Media And Social Networking966 Words   |  4 PagesSocial networking is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself (Oxford Dictionary). Social media includes the websites and applications that enable users to create and share content or to participate in social networking (Oxford Dictionary). The world has seen an exponential growth in social media within the past decade that has truly transformed the way peo ple interact. This originated from Compuserve in SeptemberRead MoreHow Computer Technology Changed Individuals Lifestyles For The Better?1505 Words   |  7 Pagessociety is becoming increasingly computerized. The fundamental cause is computer technology is conceived globally to have brought conveniences to individuals’ lifestyle, including at work places and social life. Computer technology is the creation and development of computers to aid individuals in daily life and at work. Examples of computer technology include Internet and social media applications. So has computer technology changed individual’s lifestyles for the better? It is necessary to considerRead MoreSocial Networking in the Workplace1512 Words   |  7 PagesRunning head: SOCIAL NETWORKING IN THE WORKPLACE Social Networking in the Workplace: Are There Benefits to Using Social Networking in the Workplace? Jaime Holt Strayer University Abstract Social networking has become as popular as the telephone, email, and Internet. This new medium brings concerns of confidentiality and liability to many organizations. However, it has also proven to be an effective recruiting and marketing tool. Many employers are struggling with finding a way to monitorRead MoreProposal to Stanford University: Integrating Social Media Into Graduate Programs730 Words   |  3 Pagesï » ¿Proposal to Stanford UniversityIntegrating Social Media Into Graduate Programs Social Media: The New learning Platform of Choice for Students The Conversation Prism shows the proliferation of social networking platforms Proposed Social Network Technologies Salesforce.com Chatter Combines conversation aspects of Twitter and personalization of Facebook Enables more interaction than Twitter or Facebook alone (Bernoff, Li, 2008) Can be customized to each students learning needs ScaffoldingRead MoreThe Positive Impact Of The Internet And Social Media735 Words   |  3 Pagesour society than the Internet and social media. By using the internet, people can easily communicate with others beyond any geographical boundaries. The overall effect of the Internet is positive for both individuals and enterprise and it will be more efficient in the next ten years, although social media may bring about some adverse impacts. First of all, the widespread application of technology and social media can not only help young generation improve social abilities, but also provide businesspeople

Saturday, December 14, 2019

Edition Chapter Free Essays

School of Economics Summary The case lists out the dilemma that Western Retail outlets (such as Wall-Mart, Careful and others) face as they enter Asian markets. The case builds on the notion that these retail outlets are not able to build on the premise of cultural differences and hence they cannot adapt themselves to the demographics of the local markets. The paper puts forth the framework which emphasizes of the Importance of adapting to the needs of Aslant consumers on part of these large retailers. We will write a custom essay sample on Edition Chapter or any similar topic only for you Order Now The paper Is a culmination of work done on large retailers over a span of six years. The researcher has deviated from the traditional methods of data collection and has traveled wide and far for data collection, this has allowed the paper to develop a wider frame of reference and have a cross-sectional analysis across countries. The approach to the paper is ethnographic and real-life scenarios have been issued to elicit the happenings in daily life. From the researcher’s point of view, the customer’s obvious needs are kept in accordance with their unspoken needs and wants. The method used results in a more In depth understanding of culture and the resulting buying processes which are otherwise not comprehensible. The paper elects the hypermarket structure being followed In Asia and sets out by explaining the structures of stores such as ART-Marti Tests and Careful which have. How to cite Edition Chapter, Papers

Friday, December 6, 2019

Rip Van Winkle A Story Thats Simple But Complex Essay Example For Students

Rip Van Winkle A Story Thats Simple But Complex Essay Rip Van WinkleA Story Thats Simple But ComplexRip Van Winkle by Washington Irving has been a well known story told throughout time.As a child, there is no doubt you have heard a famous tale by Washington Irving about a carefree man who slept for 20 years.Like many stories, Irvings Rip Van Winkle has been told so many times throughout American history that it has lost its original purpose. The story is now remembered for its fairy tale like quality and its appeal to the children and the young at heart. However, when read more closely, one may discover how irony played a hand in Irvings character which enhanced the creativity of Rip Van Winkle. Throughout the story, the most prominent situational irony that could be seen is the outcome of the beverage drinking. Actually irony is one of the main principles in Washington Irvings stories. His irony is light and kind, it is closer to humor than to sarcasm or satire. Humor is a particular tool used in order to create a comic effect; it suggests a good natured laugh at a man or an event. Nicholas Vedder, a landlord of the inn, who was considered to be a patriarch of the village because he always smokes a pipe and never uttered a word. He even had adherents who would observe him attentively and understand, by the way he was smoking his pipe, whether he approved of the situation or not. When anything that was read or related displeased him, he was observed to smoke his pipe vehemently, and to send forth short, frequent and angry puffs; but when pleased, he would inhale he smoke slowly and tranquilly Here we could see the gap between the reality and the words, which creates a humorous situation. With this kind of comical humor in the story, it contradicts to the resulted scenes after twenty years. After Mr. Winkle returned to town, his house was described as empty, forlorn and apparently abandoned continued by he called loudly for his wife and childrenthe lonely chambers rang for a moment with his voice, and then all again was silence. Comparing to the previous fantasized setting, the new atmosphere is dimmed and gloomy. Irving created a dramatic change between twenty years before and after. Although various types of situational ironies could be found, there is also a verbal irony that contradicts. The original full title of the story was supposed to be called Rip Van Winkle, a Posthumous Writing of Diedrich Knickerbocker. Irving starts with a verbal irony; a story is called a posthumous writing. But a posthumous writing cannot exist, there can be only a posthumous publishing. Because no one could write books after hes in the grave. So, there is a paradox, a gap between the words and the reality. This adds suspense and fantasy, and draws the readers attention to the story. Rip Van Winkle, demonstrates Irvings versatile talent. The author appears to be not only a keen word-lover but also a gifted ironist, who uses all the possible literature devices to create the atmosphere full of joie de vivre in his witty and light romantic stories. Although he passed away, his classic tales will always be remembered and long live through American literature.

Thursday, November 28, 2019

My Grandmothers Landuryroom Essays - Bathing, Bathrooms, Hygiene

My Grandmothers Landuryroom My Grandmothers Landuaryroom The first time I walked through my grandparent's house I thought the living room with all of its beauty was my favorite room, but I changed my mind. As I continued through the house, I approached the master bathroom, which was just lovely. Later I discovered that their bathroom was my favorite place in her house. The colors in the bathroom were peaceful. The reflection from the day lily wallpaper, towels, and rugs added a brilliant blue color to the room. When I was standing at the door, the next thing I saw was the curtain that hung above the whirl pool bathtub that sits in the opposite corner of the bathroom from where I was standing. The curtain was a beautiful light lavender blue. As I looked down, the shiny new white tile floor gleamed up at me. The fixture and bathing areas were just great. The stand-up shower with its graceful, clear glass doors really got my attention. The whirlpool bathtub in its own little corner had real day lilies surrounding it. The toilet with the oak surface seat and brass handle sat in its own little corner of the bathroom. The two-sink counter was beautiful, it had a brass tray with small, old perfume bottles on it: on each side of the sinks there is hanging medicine cabinets. I believe my grandparents's bathroom is the most elegant of all bathroom's that I have ever seen. I choose this part this place also because it is not an place most people go for beauty it a place where people go to do there business. I go there to relax or to just get lost in the elegance of the room. Creative Writing

Monday, November 25, 2019

The Crowdfunding Craze

The Crowdfunding Craze Crowdfunding sites pop up all over the internet, competing with the two big early giants Kickstarter and Indiegogo. Some crowdfunding sites cater more to creative artists, others to charitable projects or tech startups. A few dedicate themselves to fine writing, pushing the evolution of the publishing industry. These platforms create unique communities that pair writers and readers, letting them mingle online. The three currently vying for writers and supporters of fine prose are: Unbound: UK based. Believes that people who love books deserve a say in what gets published. The model is simple: The author pitches an idea. Readers support it. With enough support, the book is published Pubslush: (featured in 05/09/2014 FFW newsletter) similar to Kickstarter with tiered rewards. Allows authors to raise funds for books, publishing and literary events. All projects must raise a minimum of $500. If no one funds the project in the first 2 weeks, it disappears. The site provides authors with a platform to gauge reader interest. Once successfully funded and the manuscript has been uploaded, the fund button morphs into a purchase icon, driving sales. Inkshares: For novels, illustrated books and articles. Combines traditional aspects of legacy publishing houses, such as editing, marketing, book design and distribution with do-it-your-self entrepreneurial spirit, so authors play an active role throughout. Successful projects are edited I decided to test drive the Inkshares system, launching an article for Pollinator Week: Stung: In Search of Honey Bees. I set a modest goal of $540 for a 6,000 word piece. A big chunk of the funds will go towards editing. Believing that an early push helps drive others to fund, Inkshares kicks in an extra $5 for every new backer during the first 10 days of the campaign. Experience taught me crowdfunding requires diligence, especially if your audience isn’t web savvy. Although I reached over 35% of my goal in the first 3 days, in retrospect it would have been better to develop a clear marketing strategy before launching. Due to the lag time in magazine publishing some of my media blitzes will not appear until early August, near the end of my campaign. If I ever decide to launch a larger book crowdfunding project, this footwork will come first: = Line up 10 supporters in place to back small amounts immediately = Draft personal campaign letters to potential backers in advance; send immediately when project launches = Let relevant magazines, blogs and clubs know about the campaign in advance, identifying relevant tie-ins so they announce the project to their members/readers. = Engage in public events locally, spreading the word via flyers = Have a greater social media presence on Twitter, Facebook, LinkedIn, Tumblr, etc. prior to launching, so I have increased name recognition and my campaign spreads online. All three sites allow the author to share drafts or excerpts during the funding phase, building excitement and enthusiasm in their sponsors. These sponsors turn into advocates, driving others to your work. Readers will often offer advice, comments and suggestions, creating a two-way exchange between the author and their audience.   Crowdfunding platforms have the potential to revolutionize the publishing industry, but they require dedication, enthusiasm and lots of advance planning.

Thursday, November 21, 2019

English class Essay Example | Topics and Well Written Essays - 500 words - 8

English class - Essay Example In general, it will be shown that 18 years olds are mature enough to make good judgment for themselves. Paragraph 3: The National Minimum Drinking Age Act of 1984 will be discussed in this paragraph. It will be shown that the interpretation of this Act does not actually prohibit the 18 years olds from alcohol drinking. Scholarly materials which take similar views will be highlighted. Paragraph 4: In this paragraph it will be shown that underage drinking still takes place and is harmful. Using statistics from various authority bodies, it will be shown that underage drinking is rampant and the current stand that only 21 year olds and above should be allowed to drink alcohol is not very reasonable. It will also be argued that it is because of this stand that underage drinking often leads to unfortunate situations such as binge drinking and consequential road accidents. Paragraph 5: In this paragraph I will show the significance of other decisions that 18 year olds make. The decisions I will talk about include that of voting. I will argue that if 18 year olds are allowed to make important such as choosing leaders, they should equally be allowed to make decisions on whether to drink alcohol or not. I will also talk about cigarette smoking in relation to alcohol. The argument here will be that smoking is more harmful than taking alcohol but yet 18 year olds can smoke but cannot take alcohol. Furthermore, it will also be shown that 18 years often face harder decisions than that of deciding whether to drink alcohol or not – for instance, 18 years olds often take part in military activities some of which may end their lives instantly, for instance, when they are in the battle field. Paragraph 6: To make my argument comprehensive, I will use this paragraph to respond to critics of lowering the drinking age to 18 years. Some of

Wednesday, November 20, 2019

International financial market INDIVIDUAL2 Essay

International financial market INDIVIDUAL2 - Essay Example As a point of departure, it is imperative to note that, the USA central bank tries to attain economic stability by changing the amount of money in flow, rates and availability of credit. In addition, the bank varies the composition of the country’s national debts (Mehnert-Meland, 2005). To achieve the monetary functions, the bank uses three primary instruments, which include: Open market Operations The discount Window Reserve requirements Open market Operations The aspect of open market operations refers to the trading of government bonds by the American central bank (Mehnert-Meland, 2005). The bank buys and sells the bonds. For instance, when the bank buys the bonds, money supply is expanded, and this leads to low interests and if the bonds are sold the money supply is contracted, consequently, increase in interest rates. Reserve requirements This refers to the percentage of commercial banks’ chequering accounts (demand deposit liabilities), which should be maintained on making deposits at the Central Bank as a condition of Banking regulation. This percentage is rarely used, however, when applied it affects the money supply and level of credit conditions (Honeygold, 2009). For instance, when the reserve requirement is raised, it decreases the supply of money by necessitating a larger percentage of the banks, demand deposits to be held by Central Bank. This takes the banks and other financial institutions out of the money supply. This action is done occasionally because it is attributed to long-term alteration of the money supply. The Discount Window This is situation where the commercial banks and other financial institutions are able to have a loan of reserves from Central Bank at a certain discount rate. The rate is usually set relatively below the short-term market rates called T-bill (Honeygold, 2009). This condition enables the commercial banks to know the amount of money to give as loans. In essence, credit conditions are varied, consequent ly affecting the supply of money. This study establishes that of the three instruments, it is the Discount of Window, which the Central Bank does not have full control over. For this reason, the newly formed Rockoslovenia central bank needs to embrace these instruments because the monetary policy is fundamental in a nation’s variance in inflation, interest rates, unemployment levels and the overall economic growth (Honeygold, 2009). The Central Bank has the responsibility of creating a stable financial milieu by allowing savings and investments to occur. This expands the economy of a nation as a whole. For the purposes of efficient incorporation of the American Central Bank model into the newly formed Rockoslovenia central bank, it is essential to consider the major components of the Federal Reserve System their functions (Honeygold, 2009). The American central banking system was formed in 1913. It comprises of three primary components, which include the Board of Governors, 1 2 regional Federal Reserve Banks and the member banks. Board of Governors This body was formed as a federal government agency. The federal administration and Congress have significant influence over the appointments of the seven-member board. The president with the counsel and approval of the senate appoints the seven governors. The primary role of the Board of Governors is to oversee the whole system and wholly responsible for the monetary policy. The board influences the monetary and credit conditions in the

Monday, November 18, 2019

Multicultural Education Article Example | Topics and Well Written Essays - 250 words

Multicultural Education - Article Example Students from different cultures are still new to the issue of ethnicity and racism and hence are the best people to be provided with multicultural education for the future of the nation. These students who are from various communities should be imparted with important knowledge such as of eliminating stereotypes and any behavior that is prejudicial. They can also be taught to embrace positive self-image of themselves and that of other as well. With the students being made to think about freedom and justice at all times, they are bound to have increased cultural awareness as well as intercultural awareness. This will mean that they will aim at creation of a safe and free environment for people to learn and reflect positively about the multiple histories of different cultures. This will eventually lead to creation of a society and nation that is together and strengthened as one despite their differences in cultures. Challenges are bound to arise during teaching due to socialization patterns but determination and curiosity of the students can be counted upon to counter the

Friday, November 15, 2019

Extracting DNA from Fruit in Various Stages of Ripeness

Extracting DNA from Fruit in Various Stages of Ripeness INTRODUCTION This life science based experiment will test strawberries in their various stages of ripeness, in order to see which stage will yield the most extractable DNA. An extraction kit will be designed from common household items, such as salt and detergent, in order to purify the DNA so that it is visible to the naked eye and can be weighed. Three degrees of strawberry will be tested: strawberries that have not fully ripened yet, identified by their firm bodies that are still a mixture of green and red; strawberries that have ripened fully, identified by their firm-but-not-hard bodies and bright red color; and strawberries that are overly ripe, which can be identified by their mushy and easily bruised bodies, as well as their dark red color. PROBLEM STATEMENT Which degree of strawberry ripeness will yield the most extractable DNA: under ripe, ripe, or over ripe? SUMMARY OF PROJECT PLAN First, the 1/2 teaspoon of salt, 1/3 cup of water, and 1 tablespoon of detergent needed for the DNA extraction liquid will be mixed and set aside. Three strawberries of the first stage of ripeness will be placed into a plastic bag and mashed into a pulp. Three tablespoons of the extraction liquid will be added to the bag and blended via the same mashing process. The strawberry mixture will then be poured into a nylon-covered funnel set over a small glass, until the liquid and pulp have been separated. One teaspoon of the strawberry mixtures liquid will then be poured into a test tube. 5 ml of chilled rubbing alcohol will be poured into the test tube after, so that it forms a layer atop the strawberry liquid. A droplet of blue dye will be added to the mix, so that it settles on the DNA between the layers and dyes it blue, making it easier to identify the DNA. The blue DNA will then be measured using milliliter markings on the test tube, and recorded. RELEVENCE Deoxyribonucleic Acid better known as DNA is a set of instructions that can be found in the cells of every living thing. The study of all DNA is very important. Without it, key medical discoveries that save countless lives every day would not be made. Using DNA, we are able to discover diseases a baby could inherit from its parents before birth, to detect whether a suspect is guilty or innocent, and to find chromosomal defects in patients with Downs Syndrome. The study of strawberry DNA specifically is also important, and can be applied to several real world scenarios. For instance, scientists are able to isolate particular proteins and chemicals that have been rumored to slow the spread of cancer. They are also able to clone proteins known for turning strawberries red and creating the strawberries flavor. The study of extractable strawberry DNA at various stages in maturation can also be applied to real world scenarios. Scientists are able to compare the growing process and maturation of strawberries to that of other fruits. It can also be used to advise consumers of when strawberries are at their peak, so that they are able to get the optimal amount of nutrients out of the fruit. A1. Literature Review Two studies were found that related specifically to this one. The first is an experiment conducted in 2009 by William S. Boyd. The second is another experiment conducted in 2005 by Kaeleigh Thorp. William S. Boyd Extracting DNA from Fruit in Stages of Ripeness SUMMARY The objective behind Boyds experiment was to find out whether ripe fruit would yield more extractable DNA than unripe or overripe. His experiment involved bananas, kiwis, and strawberries. The result was that, in the case of the kiwis and strawberries, ripe fruit did in fact yield more extractable DNA. However, he found that unripe bananas yield more extractable DNA than ripe and overripe. He concluded that, as fruit ripens, the nutrients break down and it begins to decompose, which destroys cells containing extractable DNA. CONNECTION As is the case with this experiment, Boyd wanted to know which stage of ripeness would yield the most DNA. COMPARING AND CONTRASTING Procedures Many of the procedures in Boyds experiment were similar yet different. Instead of putting the fruit in a bag and mashing it with his fingers, the fruit was blended in a food processor. The extraction liquid was chilled instead of the alcohol. The strawberry mixture was drained through nylon, but it was filtered and before being poured into the test tube instead of being filtered directly into the test tube. A graduated eyedropper was used to distribute the alcohol instead of pouring the alcohol down the side of the tube (Boyd, 2009). Materials Many of the materials in Boyds experiment were also similar. He used salt, water, and detergent to make his extraction liquid, which are the same materials as the extraction liquid in this study. He used alcohol to bring the DNA fibers together, blue dye to enhance the visibility and measurability of the extracted DNA, and a graduated test tube for measurements. However, there were some notable differences. He added pineapple juice to his extraction liquid, and his experiment used bananas and kiwis as well as strawberries, instead of strawberries alone (Boyd, 2009). Kaeleigh A. Thorp Extracting DNA from strawberries SUMMARY The objective behind Thorps experiment was to determine whether unripe, ripe, or overripe fruit would yield more extractable DNA. Her experiment used primarily strawberries. She hypothesized that ripe strawberries would yield the most extractable DNA, as under-ripe strawberries were not yet fully developed and overripe strawberries were too far into the decomposition process. Her findings supported her hypothesis, as the ripe strawberries did yield more extractable DNA (Thorp, 2007). CONNECTION Thorps experiment had the same objective as this study to find out what stage of ripeness would produce the most extractable DNA in Strawberries (Thorp, 2007). COMPARING AND CONTRASTING Procedures The procedures of Thorps experiment differed very little from this study. She chilled her extraction liquid by sitting it in a bowl of water and ice cubes, where this study did not require the extraction liquid be chilled. She used a blender to mash the fruit, instead of mashing it in a bag using fingers, and added water to it also something this study did not require. Lastly, again instead of using a plastic bag and fingers, she used a glass extraction rod to mix the extraction liquid with the blended strawberries (Thorp, 2007). Materials Thorp used nylon to filer the strawberry mixture, added blue dye to increase visibility and measurability, and used a graduated test tube for measurements, which are all in congruence with this study. However, instead of using salt, water, and detergent to make her own extraction liquid, Thorp used a premade Powdered Buffer made up of sodium chloride, sodium bicarbonate, and papain enzyme. She also used a premade Cell Blaster, containing sodium dodecyl sulfate (Thorp, 2007). A2a. Experimental Design Steps Preparation: Put the rubbing alcohol in a freezer or refrigerator, so that it will be cold enough to use later. Step 1: Extraction Liquid Combine a 1/2 teaspoon of salt, 1/3 cup of water, and 1 tablespoon of detergent in a jar to use as an extraction liquid. Mix it well and set it aside. Step 2: Prepare DNA for Extraction Take 3 strawberries and place it in a plastic bag. Push out all excess air and seal tightly. Mash the strawberry into a pulp by squeezing the bag with fingers. Do this for 2 minutes. Pour 3 tablespoons of the extraction liquid into the plastic bag. Push out all excess air and seal tightly. Mix the strawberry and extraction liquid by squeezing the bag with fingers. Do this for 1 minute. Step 3: Separate Liquid from Solid Stretch the nylon over the funnel. Place the tube of the funnel into a glass. Pour the strawberry pulp and extraction liquid over the nylon-lined funnel. Let the liquid drip into the glass for 30 seconds, or until the nylon stops dripping. Throw away the nylon and pulp. Step 4: Extract the DNA Pour the liquid into the test tube, filling it 1/4th of the way. Retrieve the rubbing alcohol from the freezer. Carefully tilting the test tube, pour the rubbing alcohol so that it runs slowly down the side instead of directly into the strawberry liquid and forms a layer on top of the strawberry liquid. Make sure the alcohol and the strawberry liquid do not mix, as the DNA collects between the layers. Add one drop of blue dye to the mixture. Take a moment to marvel at the blue gel-like substance (DNA made visible) that forms between the layers. Step 5: Measure Extracted DNA Using the graduated milliliter lines on the test tube, measure and record the amount of blue gel-like substance. Step 6: Repeat Process Thoroughly clean the cups, jar, test tube and funnel using water and paper towels. Repeat all of the steps with other strawberries, making sure to record the amount of DNA so a comparison can be made. A2b. Reasoning This method of experimental design was chosen because it called for fewer and more readily accessible supplies, and also because it had fewer and uncomplicated steps. The reasoning behind the method of testing this question was that overly complicated steps allow a higher margin for error. A simpler method provides fewer chances for mistakes to be made. There were several other studies consulted that had methods of testing similar to what is used in this experiment, but there were no other studies that had methods of testing that were the same. The method of testing in this experiment was developed using bits and pieces of other studies. The way this question is being tested is a better way than others because it was developed from bits and pieces of other more complicated studies, making it simpler. A2c. Sequence of Events The first step in collecting the data is adding one drop of blue dye to the layers of strawberry mixture and alcohol. The dye will collect between the layers and highlight the extracted DNA sitting in the middle, forming a blue gel-like substance. This gel-like substance will be measured and recorded using the millimeter markings on the graduated test tube. A2d. Tools Measuring cups Measuring spoons Small jar Graduated test tube Funnel Nylon Drinking Glass 9 Unripe strawberries 9 Ripe strawberries 9 Overripe strawberries 1/2 teaspoon of salt 1/3 cup of water 1 tablespoon of detergent 9 Resealing plastic bags 1 drop of blue dye A3. Variables A dependant variable is what the scientist measures, and is the part of the experiment that relies on changes made by the independent variable. An independent variable is what the scientist varies, and is the part of the experiment that decides the outcome of the dependant variable. A controlled variable is what the scientist keeps the same, and the part of the experiment that must not change in order to ensure that the results are measurable. DEPENDENT VARIABLE: Extracted DNA INDEPENDENT VARIABLE: Strawberries in three stages of development: under-ripe, ripe, and overripe CONTROLLED VARIABLE: The amount of strawberries, the amount of extraction liquid, the amount of alcohol, the amount of blue dye, the test tube and all other equipment. A4. Threat Reduction to Internal Validity Threats to the internal validity of this study have been reduced by the simple testable question, the properly identified variables, the control for outside influences, and the solid experimental procedure. MATURATION The experiment will be started and completed in a single day, and will take a maximum of two hours. That will allow sufficient time for each trial to be conducted carefully and for the utensils to be cleansed while assuring that there will be no time for the subjects to change before measurements. REPEATED MEASUREMENTS The experiment will be repeated three times for each type of strawberry, with a new set of materials each time, equating in exactly nine trial runs. Each sample will be disposed of after results are recorded, before the next trial was done none of the samples will be reused, nor will they come into contact with each other. INCONSISTENCE IN INSTRUMENTATIONÂ   In every trial run, the measurements will be taken using the same graduated test tube, glass, jar, and measuring spoons. Every measurement made will be taken in a way identical to the one before it, so that the outcome of the experiment is not compromised. EXPERIMENTAL MORTALITY The experiment is designed so that it cannot be completed without all of the subjects, meaning none of the subjects can drop out or be eliminated without completely derailing the study. This way, the trials will remain the same, and the results will not be compromised. EXPERIMENTER BIAS The experiment did not involve and could not come to any result that the experimenter would benefit directly from. The experimenter remained objective throughout the study. CONTROLLED VARIABLES There are several controlled variables that limit the factors that could skew the results. The tools for measurement remain the same throughout the trials so that there is no chance of new tools not providing the same results. The amount of strawberries stays the same three per trial so that the amount of extractable DNA is not distorted by one trial having more strawberries than the others. The amount of blue dye remains the same throughout the trials so that a larger amount of dye wont make the results seem bigger than they are. A5. Hypothesis: I predict that the ripe strawberries will produce more extractable DNA than both the under-ripe strawberries and the overripe strawberries. This prediction is based on observation. The under-ripe strawberry is still underdeveloped and very firm, meaning that it will likely produce less juice when mashed up less juice, less DNA. On the flipside, the overripe strawberry is overdeveloped and in a state of degradation, meaning that the DNA will likely be broken down and harder to extract. The ripe strawberry will produce more juice than the overripe, and will not be as susceptible to bruising and damage as the under-ripe, meaning it will likely produce more extractible DNA. B. Process of Data Collection The data was collected by first adding one drop of blue dye to the layers of strawberry mixture and alcohol in the graduated test tube. The dye gathered between the layers and around the extracted DNA that sat in the middle, so that it appeared to be a blue gel-like substance. This made the extracted DNA easier to see, which in turn made it easier to measure. The DNA was then measured and recorded using the millimeter markings on the graduated test tube. PROCESS OF RECORDING DATA: TOOLS USED FOR COLLECTION: 1 drop of blue dye Graduated test tube UNIT OF MEASUREMENT USED: Millimeter METHOD OF RECORDING: Unripe Ripe Over-Ripe Trial #1 3/4 ml 3 1/4 ml 1/2 ml Trial #2 1/2 ml 2 3/4 ml 1/4 ml Trial #3 1 ml 3 1/2 ml 1/2 ml B1. Appropriate Methods The methods described above were the best to conduct the experiment on this testable question because they relied less on scales. In many other studies, the ulterior way of measuring was to take a wooden rod, spool the DNA, and weigh it on a milligram scale. The wooden rod would be previously weighed and subtracted from the weight of the DNA spooled rod (science buddies). With the method used here, the rod is cut out of the picture only the DNA itself is measured. By doing this, we ensure that differently-weighted rods cannot skew the weight of the DNA. The drop of blue dye made it easier to see the extracted DNA. It was important that the DNA be clear so that the measurements were at their utmost accuracy. The graduated test tube made it so the DNA did not have to be spooled or moved before measuring, which kept the specimens together and limited the chances of losing or damaging the specimens. Millimeters were the practical unit of measurement, as the amount of extracted DNA is very small. C. Results The unripe strawberries were very firm and still mostly green. They were harder to mash up. The first trial including the unripe strawberries yielded 3/4 ml of extractable DNA. The second trial yielded less with 1/2 ml of extractable DNA. The third trial was the most successful, yielding 1 ml of extractable DNA. The ripe strawberries were softer and bright red all over. They were easier to mash. The first trial including the ripe strawberries yielded 3 1/4 ml of extractable DNA. The second trial yielded less with 2 3/4 ml of extractable DNA. The third trial once again was the most fruitful, yielding 3 1/2 ml. The over-ripe strawberries were very soft, a darker red, and covered in bruises. They were the easiest to mash up. The first trial including the over-ripe strawberries yielded 1/2 ml of extractable DNA. The second trial yielded a mere 1/4 ml of extractable DNA. The third trial produced the same results as the first, with 1/2 ml of extractable DNA. As the graph above shows, the ripe strawberries yielded a much larger amount than unripe and over-ripe strawberries. A single parallel is drawn between the unripe and over-ripe strawberries as they both yielded 1/2 ml of extractable DNA in separate trials unripe reaching 1/2 ml in Trial 2, over-ripe reaching 1/2 ml in trial 1. D. Conclusion The graph above displays how great the leap in extracted DNA was between the strawberry types. Although the unripe yielded higher results than the over-ripe strawberries in two of the trials (Trials #1 and #3), they both produced a minimal amount of extractable DNA when compared to the ripe strawberries. The unripe strawberries did not do as well because they are not yet mature. They provided less juice when mashed up for the extraction process, which provided fewer strands of DNA. The over-ripe strawberries did the worst because they are on the downgrade of maturation. While they provided plentiful juice for extraction, the DNA strands were destroyed in the process of decay. The ripe strawberries yielded the highest amounts of extractable DNA because they are at the hit the highest point of maturation. They provided the right amount of juice for the extraction process, and because they were at their peak, the DNA strands were intact. D1. Confirmation of Hypothesis I predicted that the ripe strawberries would produce more extractable DNA than both the under-ripe strawberries and the over-ripe strawberries. Based on my findings, with the ripe strawberries producing high amounts of extractable DNA where the unripe and over-ripe strawberries produced low amounts, it is evident that the ripe strawberries did yield the most extractable DNA. Therefore, I accept my initial hypothesis. D2. Experimental Design as Key Factor Experimental design is a key factor in science inquiry because it is the part in which groups are given their set treatments. In other words, experimental design is what decides if Group A will get Treatment B and Group C will get Treatment D, or if Group A will get Treatment D and Group C will get Treatment B. Without experimental design, the groups wont be assigned their proper treatments, and a statistical analysis cannot be made. If an experimental design is poorly constructed, it might miss some key components that affect the outcome altogether. For instance, if an experimental design lacks a control, nothing remains constant and some variables may not be counted for. Results of the experiment can be inconclusive, and when that happens, the study is rendered invalid. D3. Replication Replication is the process of repeating the steps of a procedure, so that an experiment can be duplicated again and again with the same results. Replication is important because there is always the possibility that results in a study have been skewed, or an experiment has been conducted wrong. Repeating the process and including several trials provides a way to prove that results are correct and to procure an average when averages are called for. This study is replicable because the instructions are clear and precise so that replication of the experiment as a whole is made easy, and the supplies needed are easy to find and easy to use. D3a. Evaluation of Validity Validity is important in science experiments because it proves the experiment was done correctly and the results were recorded accurately. Having a strong sense of validity means that the variables were measured reliably and strong causal links between the variables were found. REPLICATION This study is replicable in that there were three trials to each study. To confirm which one yielded more DNA than the rest, each type of strawberry was tested in three separate trials that way there were nine collective results each to consider instead of three. This study uses that replication to prove its analysis of the data. RELIABILITY This study is reliable thanks to that use of replication. Each type of strawberry was tested in three separate trials three for unripe, three for ripe, three for over-ripe to make sure the results were constant instead of a onetime occurrence. The results remained the in the same vicinity throughout the trials, proving that they are reliable. EXPERIMENTAL DESIGN The experimental design remains valid thanks to its simplicity. There was very little margin for error, and so repeating each trial using the same methods and measurements was quite simple. FUTURE QUESTIONS AND STUDIES Future studies might be expanded to use more than just strawberries. For example, one such study could compare ripe bananas to ripe strawberries, or ripe strawberries to ripe kiwis. Other studies might not involve strawberries at all, but replicate this study with a different fruit. For instance, would the results be the same with other fruits? Would ripe bananas yield more extracted DNA than unripe or overripe bananas?

Wednesday, November 13, 2019

Daniel Quinn’s Ishmael - Paradigms of Yesterday Essay -- Quinn Ishmae

Ishmael:  Ã‚   Paradigms of Yesterday  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "Come with me if you want to live," was all that Arnold Schwarzenegger said in his movie Terminator 2: Judgement Day, and after reading Daniel Quinn's masterpiece Ishmael, one might well receive the impression Quinn echoes such sentiments. Few books have as much relevancy in this technological, ever-changing world as Ishmael. In the beginning, according to Ishmael, God created Man to live peacefully on Earth, sustained by the fruitful bounties of Earth and subject to God's control. That is, until Man ate of the Tree of Good and Evil in the Garden Of Eden, and conveniently forgot all the rules God had so graciously placed in front of him. From that point on, the Caucasian race, full of vanity and pride for having seen so clearly what was good on the Earth and what was not, decided to subjugate the Earth to its will. During this turn of events, totalitarian agriculture was born. And God just shook his head. Fortunately, there are creatures on the Earth still willing to teach Man about his roots, and at the same time save Man from his selfdestructive impulses. Enter Ishmael, a gorilla with a conscience. Yes, a gorilla. Caged and controlled by man, Ishmael developed a self-awareness of his situation and of man's. Realizing that his destiny is intertwined with man's, he decides to save man from himself. Placing an ad in the papers, Ishmael finds a willing if disillusioned student, and presents a course of education guaranteed to save the world. Makes one wonder if the sign in Ishmael's office reads true, "With gorilla gone, will man survive?" The pupil finds that all he has learned about history is a lie, created by power hungry men two thousand years ago intent on ruling the w... ...If one does, one ends up fragmenting the entire food chain. Ecologically speaking, the Taker way of life was doomed from the beginning. However, the reader experiences a sense of pleasure as Quinn points out that many of the primitive societies have a great deal of wisdom they can teach the world on how to live in a self-sustaining society. Of course, new ideas will mean that the paradigms of yesterday will have to be discarded. However, if innovative solutions to today's ecological problems can be found, and the wisdom of ages is preserved, man has a shot at not committing cultural suicide. In trying to control all other life on the planet man has overstepped his bounds. In the end, man must realize that he is interconnected to all other life on Earth. Just consider, for a moment, the reverse side of Ishmael's office sign. "With man gone, will gorilla survive?"

Monday, November 11, 2019

Eliminating the 12th Grade

Would eliminating the twelfth grade in Utah affect seniors? Currently Senator Buttars says it will save money for schools if senior year was to be eliminated. I believe that the Utah state legislation should not eliminate the twelfth grade because there are classes that you have to take senior year, catch up, and preparation for college. Firstly, I think the Utah legislation should not eliminate the twelfth grade because there are classes that you can only take your senior year. These days we have four years of english and science. It would be a bummer if we as students have to take those classes again in college. Also some students need the credits to graduate. Without those two or three credits then how will they graduate? Then the rest of the year could be enjoyable. Secondly it gives them time to catch up on classes they may have failed in previous years. I know it would be terrible, but retaking those classes would really help, especially when you failed the past years. Other than just making up the class up with packets, it would be easier for you. Also it would give others a second chance to be someone. Thirdly, seniors won’t be as prepared for college as they should be. If this is so, then we coming up seniors won’t be able to have the knowledge for what is in store in college. If we go to college without all the knowledge that we have from high school, then what is the use of going? It would also drop motivation for the upcoming, knowing that the twelfth grade won’t be able to be taken anymore. Also bringing down students dreams of being what they want to be when they grow up. It would be a disappointment to see that students won’t be able to fulfill their dreams. However some students think the twelfth grade should be eliminated because some students don’t go to their classes. On the contrary they are wrong because there are some students that come to class and care about their grades. In conclusion, I still believe the twelfth grade should not be eliminated because some classes have to be taken senior year, they won’t have to play catch up and they will be prepared for college. Now ask yourself, ‘Am I ready for college?’

Friday, November 8, 2019

The Circle of Life Essay Essay Example

The Circle of Life Essay Essay Example The Circle of Life Essay Essay The Circle of Life Essay Essay Black Elk introduces us to the â€Å"Circle of Life† position on clip. infinite. and being. which is common to many cardinal faiths. In this essay I will discourse this spiritual worldview and depict its apprehension and perceptual experiences of world. Contrast it to the more additive clip. infinite. and being constructs of modern cultural faiths. Last. I will compare Black Elk’s thoughts with the Christian position of nature and intent of Creation. This is the quotation mark from Black Elk. Ogala Sioux Holy Man. â€Å"You have noticed that everything and Indian does is in a circle and that is because the Power of the World ever works in circles. and everything attempts to be round†¦Everything the Power of the World does is done in a circle. The sky is round. and I have heard that the Earth is round like a ball. and so are all the stars. The air current. in its greatest power. commotions. Birds make their nests in circles. for theirs is the same faith as ours. The Sun comes away and goes down once more in a circle. The Moon does the same. and both are round like the nests of birds. and these were ever set in a circle. The nation’s hoop. a nest of many nests. where the Great Spirit meant for us to hatch our kids. † The Circle of Life has many different significances for everyone. The circle of life Begins when we are born into the universe. When we are born there is a connexion to household. Our life continues in circles and our kids are taught in circles. I know that we all are familiar with the stating. what goes about. will come back around. Whatever we do to a individual will sooner or later come back in a circle. In the Word of God it states. â€Å"Be non lead on. God is non mocked for whatsoever a adult male soweth. that he shall besides harvest. † ( Galatians 6:7 NIV ) So we must retrieve whatever we do in life whether good or bad will come back in a circle. Harmonizing to our talk notes. â€Å"the universe is biocentric and all life vegetations and zoology is considered portion of a incorporate religious household in which all life. including worlds. unrecorded harmoniously. † ( Hopfe. 2005 ) In the cardinal universe worlds are non considered the focal point of creative activity and or non superior or given a high place to the remainder of creative activity. ( Hopfe. 2005 ) In this text we are introduced to how the Indian civilization perceives things in life. First and foremost they look at everything in a circle or to be round. For illustration the Earth is round or it forms a round gesture. and is shaped like a ball. The air current is shaped as a circle because it blows around and commotions. the Moon is round. even the season’s alteration on a twelvemonth unit of ammunition footing. Everything that the Indians expression at is in a round gesture. The Oglala Sioux constructs will neer alter ; they ever will travel on a common bison Hunt. the bison Hunts are one of their most effectual ways of life merely because they do non merely utilize the bison for eating intents but for other ways as good. Example they use the fells. castanetss. and other stuff for mundane life. Black Elk’s thoughts on the Christian point of view of nature and creative activity describe birds. and how they lay their eggs in a nest that is circle. and how everything is repeated in a circle. The intent of creative activity is to guarantee that everything is in a round gesture. and in a human point of view we birth our kids in the same manner to a certain grade. From how we birth our kids. raise our kids. and see our kids do the same thing for their kids like we did them. Everything is repeated. even though the twenty-four hours in age alterations everything is invariably on a repetition. In this essay I explained to you on how Black Elk perceived life to be in a round gesture. and the manner of life from the Sioux Indians all the manner unto how we look at everything. no affair what race. ethnicity or credo. everything is performed in a round gesture. The lone thing that may alter is the day of the month and clip. and everything else remains the same. MentionsHopfe. L. M. ( 2005 ) . Religions of the universe ( 9Life Application Study Bible ( NIV ) . ( 1997 ) Wheaton. IL. Tyndale House Publishers.

Wednesday, November 6, 2019

Food Inc vs.Super Size Me Essay Example

Food Inc vs.Super Size Me Essay Example Food Inc vs.Super Size Me Essay Food Inc vs.Super Size Me Essay The movie tarts with a quote the way we eat has changed more over the past fifty years than in the previous ten thousand. Food production has changed dramatically. The production of food is now controlled by many corporations -these corporations tell the food producers what should be done so that business is profitable. Regardless of consequences, many things are often forgotten about. For example the treatment of the animals. Yes they are going to eventually be killed for our consumption, but there are guidelines as to how they should be treated. The companies spend millions f dollars on lobbyists to change the law to benefit themselves. This movie shows the drastic difference between farms produced food and food produced In a factory. Food produced on a farm is organic, and food produced in a factory contains many different chemicals and ingredients that are and can be harmful to our bodies. I personally found this movie to be extremely frugal, disgusting, ineffective, and boring. The reason I found this movie to be boring is because even though it was the truth about food industries and spending habits. I love food way too much to want to now the actual facts about food. : I dont want to have to worry about whether It Is good for me or not. Even though unnatural ways are used to feed the animals to fatten them up and to grow faster and bigger. It is cheaper and easier to pump them with hormones and chemicals than it is to have it done naturally. The companies that work for the fast food companies require more products at cheaper price. The meat industry also uses chemicals that would harm people if the company doesnt mix it right. Also they are susceptible to far more dangerous bacteria because of the way hey process the meat and other foods. I find It unnerving that food companies are allowed to continue making food they way they do. I had thought that there were laws and guidelines that food companies had to follow in order to make our food safe to eat. Why is it that it seems different? I guess what the truth is happens to be far from what we think is the truth. I also didnt think there was a huge process in the way our food Is and was made. When I see a steak on my plate I dont think that the animal that this chunk of meat came from had been pumped up with hormones and Heimlich. I find that to be disgusting. I dont think I can look at food the same way as I did before I saw this film. Food Inc. The movie was really graphic and didnt spare any unwanted information. The movie explicitly showed the process of how is food is made. I never knew that meat hung for days before it was cut to package and then later sell. I wonder if the meat that is in grocery stores is really fresh or almost spoiled. How do we know for sure, it thinks the movie Food Inc. Really makes that question disappear? Lastly the movie was Ineffective. The movie was Ineffective, Decease It snows ten Insane process AT now Is mace Ana I Delve Tanat would defer people from wanting to eat in general or certain foods. Now that Vive seen this movie I can definitely say I will never look at food the same way as before I saw the film. I found some of the scenes in this film to be really graphic. Never in my life have I ever seen something so disgustingly graphic. The movie super size me is about a guy who goes on a thirty day experiment. He finds out that he does gain weight and develops some concerning health problems. Within seven days of his experiment he finds that his weight has changed drastically. He eventually weighed 210 pounds. He found that with this experiment his health risks were almost doubled within those thirty days. The movie also explains the risk factors from eating fast food. They describe it as if it is absolutely horrible to eat fast food. During this experiment he interviews many people about different daily diets. He went to schools and found that the food provided was the same as eating in a fast food restaurant. He finds that kids are presented with horrible food choices as well as adults. He even gave a good description of how chicken nuggets are made. In this movie two girls were seeing McDonalds for the health problems that occurred after the consumption of the food they ate at McDonalds. The main character of this movie found he to be tired, depressed, and moody from the diet of McDonalds for breakfast, lunch and dinner. My personal opinion of this movie is that it was effective. It was effective because instead of being boring like food Inc. ; super size me played upbeat music and explained things in a less boring way. Not only that super size me was interesting to watch. It was interesting to watch because it was an actual human being going through the experiment. Not many people would be willing to put their bodies in such harm, but this guy decided to go for it despite what his doctors advised him. His doctors told him he would have some dramatic increases in his health risks and he still chose to do the experiment. Some of the scenes were pretty graphic. For example the doctor visits. I mean come on did we really have to see the rectal exam. I know I deal with patients on a regular basis, but in the movie is another thing. When it comes to McDonalds I would never think that there was that much danger when eating there food. Vive come to realize that the food there isnt as healthy as I thought it was. I thought fast food was k to eat, but Vive learned from this movie and food Inc. That fast food isnt good for the body at all. In the movie they point out why fast food is so wrong to eat, and I have to say I agree. I learned that Im only supposed to take in at the most 2000 calories a day. If I eat fast food Just one day I would take in more than double the calories Im supposed to take in. Not to mention I would gain tons of weight.

Monday, November 4, 2019

Word of Mouth Marketing Essay Example | Topics and Well Written Essays - 1000 words

Word of Mouth Marketing - Essay Example Techniques to promote a firm's product have been created and modified to come up with a superior marketing strategy with excellent results. Word of mouth marketing which is also regarded to as viral marketing nowadays emerged as one of the most efficient tools in marketing in product promotion, customer recruitment and retention. This paper will try to address the perceived advantages and disadvantages of word of mouth. This paper will give a closer look at word of mouth marketing and how it affects buyer behavior. To further examine the potency of word of mouth as an effective marketing tool, experiences of practitioners will be evaluated. Disadvantages and costs of word of mouth marketing, especially its inaccessibility will also be looked into. According to the Word of Mouth Marketing Association (2006), word of mouth marketing is the ability to harness the voice of the happy customer for the good brand while acknowledging that the voice of the unhappy customer is equally as powerful (and equally detrimental) to the brand. However, it should be noted that word of mouth is often not an intended marketing strategy for goods and services companies as they do not exert direct effort in the "creation" of word of mouth. Instead, word of mouth can be indirectly promoted by firms by ensuring the quality of the products that they offer to customers. No amount of marketing effort can encourage word of mouth but through the collective effort of the whole company in achieving the goals of marketing-creating products and services that gives customer value. Traditionally, word of mouth is done through the face to face social interactions of individual. However, a new trend has emerged in word of mouth marketing together with the revolutionary development in technology. The most important technological innovation which rapidly introduced change in word of mouth marketing is the internet technology. This revolution led to the establishment of viral marketing as a type of word of mouth marketing. Viral marketing refers to "marketing technique that exploits pre-existing social networks to produce exponential increases in brand awareness through viral processes similar to a spread of an epidemic (Viral Marketing 2006)." It should also be added that viral marketing is a word of mouth "enhanced" and "delivered" online as it takes advantage of the internet technology to reach a huge number of people rapidly. Viral marketing includes the use of blogs, amateur websites and other forms of astrosurfing that facilitates word of mouth. Word of Mouth and Buyer Behavior It should be noted that word of mouth marketing takes advantage of both power of human voice and social interaction among customers. A relationship between

Saturday, November 2, 2019

Virgin Galactic Research Paper Example | Topics and Well Written Essays - 3000 words

Virgin Galactic - Research Paper Example In pursuit of their mission, Virgin Galactic has acted as a proving ground for new technologies like using carbon composites in big sized aircrafts, which has applications across a many industrial sectors. This is why Virgin Galactic has been described as a significant industrial project in the twenty first century (virgin galactic.com, 2012). Branson was 19 years old when Apollo 11 took the first humans to the moon on July 16, 1969. On that day a young Richard Branson decided that he would experience the wonder of space. â€Å"Virgin Galactic's goal is to end the exclusivity attached to manned space travel, which means designing a vehicle that can fly almost anyone to space and back safely without the need for special expertise or exhaustive, time consuming training† (Virgin Galactic. com, 2012, par. 3). Virgin Galactic reviewed many spacecraft concepts before networking with Scaled Composites. Scaled Composites was founded by famed designer and builder of experimental aircra ft Burt Rutan (Leonard, 2005). Virgin Galactic’s spacecraft and launch vehicles were designed with simplicity and redundancy in mind. A complex system has an increased chance of failure; therefore simplification and risk reduction pay a pivotal role in their design. Scaled Composites has an exceptional safety record and is responsible for some of the most innovative experimental aircraft in the world. September 27, 2004, Branson announced that Virgin Galactic would finance the design and construction of a fleet of commercial spacecraft that would take thousands of passengers to space and back safely (virgingalactic.com, 2012). In addition to commercial sub-orbital space flight, Virgin Galactic offers sub-orbital scientific missions as well as orbital satellite launches. According to Virgin Galactic’s Web site, the company and the New Mexico State revealed that they had made a historic agreement in 2005 that would see the building of a state-funded $200 million spacepor t on a 27-square mile area of land. Virgin Galactic agreed to establish its headquarters and operate space flights from what would be known as Spaceport America in South Mexico (virgingalactic.com, 2012). New Mexico’s steady climate, high altitude, free airspace, and low population density make it an ideal location for the first commercial spaceport. Richard Branson and New Mexico Governor Susana Martinez recently dedicated the Virgin Galactic Gateway to Space at Spaceport America, New Mexico. Seven hundred guests gathered to celebrate the occasion and view a demonstration flight. There has been a steady increase in the interest in space tourism among engineers, scientist, entrepreneurs, and the general public. According to Virgin Galactic’s Web site, more than 500 tickets have been sold at US$200,000 per seat. The sky is no longer the limit and the market potential for this emerging industry is enormous. As the space tourism industry grows, they will need to cut their costs to remain competitive. Branson expects as many as five competing spaceship companies by 2020. He believes this competition will drive the price of a ticket down to a level that hundreds of thousands of passengers can afford to go to space (Allen, 2009). Several companies entering the market have already announced that their costs will be approximately half that of Virgin Galactic. The

Thursday, October 31, 2019

Company Profile- Ted Baker Essay Example | Topics and Well Written Essays - 1500 words

Company Profile- Ted Baker - Essay Example But through them it has continued the journey of its prosperity and advancement. The company has opened many outlets worldwide; also it has jumped into the online shopping market. The Ted Baker Company used high quality materials and techniques in their production. It is one of the chief reasons of its prosperity (Ellen, 2007, p. 281). In this study we will discuss deeply the company profile of the Ted Baker Company. The history of the company, its products details, marketing and advertisement strategies, recent development, competitors and customers will be the main topics of discussion. In this way we will be able to understand the growth and the impact of the market values on the development of the company. It is important to note that the Ted Baker Company has only completed two decades since its appearance in the market. The founder of the Ted Baker Company is the passionate and the capable business man Ray Kelvin. Kelvin belonged to the long line of fashion retailers. In his childhood he worked in the garment shop of his uncle and after that he developed the idea of a long chain fashion store in his peak years. The aspect which greatly contributed towards the success of his idea and the acceptance of the company among the customers is the fine taste of Ray Kelvin. He had the ability to capture the needs and tastes of the buyers. He was also awarded a CBE for his extraordinary services to the industry of fashion and clothing. He used his greater sense of marketing techniques to capture the attention of the customers. The journey of the Ted Baker Company started in the year 1988 when the company opened its first store at the Glasgow. The progress was then followed by the opening of three more stores. The places were Nottingham Exchange Arcade, Manchester and King Street. The promotional strategy was that they offered dry cleaning services with every shirt they sold. At that time the chief product was men’s dress shirt (Ellen, 2007,

Monday, October 28, 2019

Problem of Personal Identity Essay Example for Free

Problem of Personal Identity Essay I. Introduction In this paper, I will investigate the Problem of Personal Identity. The particular scenario I will respond to is: Suppose that sometime in the future a crazy scientist creates a perfect clone of you. The clone has a qualitatively identical body to yours and has the same memories as you as well as same voice, character, and so on. How would yo convince a court of law that the clone is not really you? What theory of personal identity would help you to make your case (Rauhut, 2011, p. 125)? First I will clarify key terms, and then I will apply those terms in my analysis of the question. Then I will close out by reflecting on my conclusion and some insights I gained about the Problem of Personal Identity. II. Conceptual Clarification Qualitative identity is a state of identity by looking the same or having the â€Å"same properties† (p. 107). An example of qualitative identity is two cars that look the same, as in same red paint, same build of car body, same type and brand of tires, etc., but are not one and the same vehicle since there is more than one. In other words, two objects or persons can look very similar but be two different objects or persons. Numerical identity is the condition of being the same if and only if it is truly â€Å"one and the same† object or person (p. 108). For example, I have a glass of water that I set on the table. It is the only glass of water on the table and there is no one else around to put another glass on the table, thus when I come back to pick it up, it must be the same glass of water I had originally, and is numerically identical. In other words, if two objects or persons look very similar and even function very similar, they can only be numerically identical if they are one and the same object or person, and there is only one of the object or persons being described. The body theory is â€Å"often referred to as animalism;† identity conditions that â€Å"we are around as long as our physical bodies are around† (p. 114). The body theory is based on numerical identity, stating same body, same self. Even though the body may change through time, it is still numerically the same body and thus the same person that experiences through the body. For example, a childhood friend comes back to visit after a longtime of not seeing her. She does not look the same, but-though you probably wouldn’t do this upon seeing her again-her DNA and fingerprints match the friend you knew before, so they must be the same person. Memory theory is the theory that our psychological collection of experiences of different life stages enables us to be sure we are us. In other words, â€Å"we are connected to the past as long as the past is somehow resent within us, and we will be connected with or present in the future as long as we recall this present† or â€Å"as long as my memories are around, I am around† (p. 119). For example, the friend who comes to visit you remembers many of the things you both experienced together, and so you assume she is indeed the same friend you knew before. III. Analysis In this section, I will investigate the scenario of convincing a court of law that a cloned version of me is not really me. First I will briefly discuss the theories of personal identity and the arguments that may form to disprove that the clone is not me. I will then discuss my decisive theory which best supports my case, the body theory, and my reasoning for this. The memory theory would ultimately disprove that I am a separate person then my clone because the clone shares my numerically identical memories. The memories are ultimately one and the same, and remembered by us both. Memory theorists would argue that as long as my memories are around, then I am around, and the body is irrelevant. As the clone also shares my personality or character that formed from those remembered experiences, it causes the theory to be even more convincing. However, there are some issues that come into play, to include the problem of false memories. While my clone remembers all that I experienced, and remembers how each experience felt, these memories occurred before the clone existed. I can have memories of being Napoleon, but that does not mean I am Napoleon. Beliefs of reincarnation may come into play with these issues of memories before our physical existence, but with a clone, the case can be made with the help of the body theory and related science. The body theory best supports my case to prove my clone is a separate person from myself because of the science relative to the creation of my clone. We may be qualitatively identical and even have very near exactly replicated DNA, but small variations make all the difference. A cloned version of myself comes much later then my own self came into being, and thus must have been â€Å"speed-aged†, causing my clone to have a much shorter lifespan than I myself will have (Think quest, 2011). Since clones are a natural concept as well, as identical twins and triplets are basic clones, DNA can also be looked at for variations. Even Siamese twins, who are virtually one body, have variations in the DNA of their separated parts, showing they are indeed two different bodies even though those bodies are connected. The immune system of a cloned being is also less stable than the original being that has been copied; this issue appears to be caused from the â€Å"speed-aging† process, and the cloning of antibodies (Think quest). The main feature of our two beings, myself and my cloned self, that cause us to decisively be two very different persons, is our age and true physical experiences. The physical experience of the memories we share and when they occurred makes our character. Remembering being 5 years old does not make us five years old if we were grown in a lab and â€Å"seed-aged† to five years old in less than a week. Remembering my mother also does not make my cloned self my mother’s daughter. My mother knows only one of me, and would probably have a heart attack if suddenly two of me called her â€Å"mom†. If my original body is lost, my mother would mourn my loss rather than accept I am still here since my clone may still be here. IV. Reflection Insights into the Problem of Personal Identity gained include the science that makes the case for the body theory. Though the body theory essentially was the deciding theory in court to prove my clone is not myself, the memory theory has valid points of why the clone may in fact be myself in a different body. It is essentially logically possible, as it shows in movies, for me to switch bodies with someone and experience new memories without my body. While I did not discuss the soul theory, I also understand how one could argue the nonphysical form of self could continue on when the body dies and perhaps even later be reincarnated into a new body with past memories that body did not experience. However, that is for a different discussion and further investigation. These new insights can be applied in my everyday life, and my continuing to question what makes a person themselves. This will also enable me to better understand the reasoning behind various theories of reincarnation, scien tific study and the concept of cloning, and even the religious aspects to what makes a self that may be different from my own beliefs.

Saturday, October 26, 2019

Case for Investment: Space in USA

Case for Investment: Space in USA Sun Yudong Ever since the dawn of man, mankind has been gazing at the sky in wonder. Space, has always been a mysterious place, a place where the frontier of science and innovation are put to the test, a place where 99% of what we have yet to discover exists. In the present era, the National Aeronautics and Space Administration (better known as NASA) and the NSF[1] are the forefronts of space exploration and scientific research in the USA and they have no doubt played a key role in many of Man’s greatest achievements. NASA could even take credit for mundane items such as quartz timing crystals and bar-code scanners. The Sad Situation Space is a difficult, dangerous but exciting $300 billion industry worldwide. However, despite space being the final frontier, with many against space exploration, NASA has only received 0.48% of the US Federal budget, only half a cent for every tax dollar. NASA is getting a pathetic amount of funding. In 2008, $700 billion[2] was spent by the US government to revive the economy, which was way more than the 50-year running budget of NASA. In 2013, US spent more than $3.45 trillion, with more than $600 billion going to defence, but with only $17.7 billion going to NASA, a tiny portion of worldwide spending on space. The allocation of funds is warped and there is just simply not enough funding going towards space exploration and scientific innovation, the seedling of hope, the future of the US economy. Over the past four decades, instead of NASA, we could have had at least six additional MIT’s. Consider all of the research that our single MIT has produced during that period, all of the students taught and leadership provided. For all the gains that NASA has made, its opportunity costs are far greater. Keith Yost, The Tech (MIT) Staff Columnist argument against NASA funding What is even more infuriating is that, even though the budget for NASA has been decreasing, the money saved were not put to good use. For example, US plans on spending more than $200 billion in the next decade to maintain nuclear weapons when they are almost useless. The one thing I convinced myself of after all these years of exposure to the use of nuclear weapons is that they were useless. They could not be used. Colin Powell, Former Secretary of State Figure 2 NASA Budget over the years. Retrieved August 31, 2014, from: http://www.penny4nasa.org/ However, NASA did get a substantial amount of funding and this increased steadily in its infancy and peaked in 1966 at slightly more than 4.4% of the Federal Budget, before plummeting to the current meagre 0.48%. Because of this, the campaign â€Å"penny4nasa† was launched in 2012 to fight for an increase in the budget for NASA, through advocating the economic, scientific and cultural value of NASA. With this as a trigger, the paper will look at the different factors that led to the establishment of NASA, the decline in the budget, and ultimately explore why we should invest in space, and space exploration. Why NASA was set up The roots of NASA could be traced back to October 4, 1957. On that day, the world’s first artificial satellite, Sputnik 1, was launched. This surprise success of the Soviets in the midst of the Cold War horrified the US and triggered the Sputnik Crisis that became part of the bigger Space Race. US was afraid, afraid that the Soviets would become more technologically advanced, that the Soviets would fire a missile at US, that US will lose its place on the global arena. Out of the fear factor of Sputnik, many policies were put in place. The National Defense Education Act (NDEA) was passed by congress to increase educational standards to allow more people to become scientists and engineers. And on July 29 1958, the National Aeronautics and Space Act was signed, establishing NASA. It took over the National Advisory Committee for Aeronautics (NACA) and currently is the United States government agency that is responsible for civilian space program and for aeronautics and aerospace research. With motivation from Sputnik 1, and large funding, many space programs were quickly developed and put into action. The Decline in Budget Throughout the Apollo Missions that ultimately aim to go to the Moon, NASA was very well funded, and all developments were extremely rapid. US was still in fierce competition with the Soviets. In 1969, the historic Apollo 11 mission put the first man on the Moon, and puts US in the lead ahead of the Soviets significantly. However, when US realised that the Soviets were not ready to go to the moon, the rate of progress in Space Exploration slowed. This was because, with the Soviets unable to catch up with US technological abilities and the Cold War becoming increasingly less intense, people were no longer as fearful of the Soviets as before, nobody was really interested in the STEM[3] fields anymore and those congressmen without NASA facilities in their state felt absolutely no reason why NASA should get so much funding as an increasing proportion of people want more welfare instead. As discussions went on the Congress, NASA naturally got increasingly less budget, resulting in the current situation. After all, congressmen work for the people, or they will lose their position in the next elections. However, I believe that they have failed to realise and consider the significance of NASA and space exploration on the culture and economics of the society. Significance of NASA and Space Exploration Social and Cultural Space is not a special interest, unlike what many people may think. Space exploration inspired a whole generation to dream about tomorrow, a tomorrow made possible by scientific innovations, in a time of turmoil. It provided a different kind of hope, a hope that our lives will change for the better. The homes of tomorrow, the transportation of tomorrow, all these ingrained in the many issues of magazines. Space frontiers, engineering frontiers were being breached almost weekly. Space influenced our culture, our zeitgeist. It galvanized the whole nation to want to work towards Tomorrow, influencing our creative minds, our culture. For example, almost every science fiction cartoon made in and after the 1960s had rockets with fins, fins of the V2 Rocket used in NASA missions. (Figure 3[4]) We saw space influences everywhere, even in Hollywood. Space exploration also inspired a whole generation of Scientists and Engineers as Innovation made the headlines. No special programmes were needed to attract them. There is a cultural presence of these activities. From 1968 to 1972, there has been a sharp significant increase in the number of students pursuing education and career in these fields. (Figure 4[5]) With the Space program, heroes were made. Space exploration is a force acting on the education pipeline and inspired a whole generation to join the scientific community. Space exploration also had a direct impact on the cultural asset of the human race. When we looked back from the moon, we rediscovered Earth with a whole new perspective, without borders, without conflicts. We saw earth as nature intended it, we saw earth as a whole. It is possible to see that Earthrise (Figure 5[6]) marked the tipping point, the moment when the sense of the space age flipped from what it meant for space to what it means for Earth Robert Poole, Earthrise: How Man First Saw the Earth It inspired us to take time off amidst the war to start thinking about Earth and nature. This is what sparked off a series of events: Figure 6 Timeline of Space Missions with happening events All these would not have happened so quickly without space exploration, without us looking back at earth to realise that earth is a home that is worth protecting. Economic Beyond culture, space exploration has also brought about economic benefits. Satellites, GPS, intercontinental communication, the Internet. All of these has been directly or indirectly influenced by space exploration, and has had a huge impact on our lives as man. By breaching space and engineering frontiers, there were innovations, spin-offs. Space exploration and engineering drives innovation, the fuel for our capitalist economies. In fact, the satellites that we use to transmit TV signals, to transmit Internet packets, to communicate globally, could only have been brought about by government-initiated space exploration. This is because space is expensive and has incalculable risks, and it is a venture only a government could have successfully led. In fact, innovation drives the economy so much so that one of the main messages of Robert Solow’s[7] work has been that a large proportion of the economy is driven by technological advancement. Conclusion As goes the health of space faring ambition, so too goes the emotional, spiritual intellectual, creative, economic ambitions of a nation Neil deGrasse Tyson, 2012 In conclusion, space exploration is not a special interest group, and its significance is far and outreaching. With NASA being the frontier of space exploration, more funding should to be given to the agency, not as a handout, but as an investment that is able to penetrate our culture and transcend generations to reach greater heights. References Belleflamme, P. (2012, September 25). How to make innovation drive economic growth? Retrieved September 6, 2014, from http://www.ipdigit.eu/2012/09/how-to-make-innovation-drive-economic-growth/ Bilstein, R. E. (1996). From NACA to NASA. In NASA SP-4206, Stages to Saturn: A Technological History of the Apollo/Saturn Launch Vehicles (pp. 32–33). NASA. Retrieved from http://history.nasa.gov/SP-4206/ch2.htm#32 Burrows, W. E. (1998). This New Ocean: The Story of the First Space Age. New York: Random House. Retrieved from http://www.amazon.ca/This-New-Ocean-Story-First/dp/0679445218/ref=sr_1_1?s=booksie=UTF8qid=1280690435sr=1-1#reader_0679445218 Demographic Trends: Undergraduate and Graduate Education. (n.d.). Retrieved from https://www.princeton.edu/~ota/disk2/1985/8507/850705.PDF Dr. Neil deGrasse Tyson: Launch Keynote: 28th National Space Symposium. (2012). Retrieved from http://www.youtube.com/watch?v=VLzKjxglNyEfeature=youtube_gdata_player Hunt, T. C. (2013, December 16). National Defense Education Act (NDEA). In Encyclopà ¦dia Britannica. Retrieved from http://global.britannica.com/EBchecked/topic/404717/National-Defense-Education-Act-NDEA Last Week Tonight with John Oliver: Nuclear Weapons (HBO). (2014). Retrieved from http://www.youtube.com/watch?v=1Y1ya-yF35gfeature=youtube_gdata_player NASA. (2005). The National Aeronautics and Space Act. Retrieved September 3, 2014, from http://www.nasa.gov/offices/ogc/about/space_act1.html National Science Foundation. (n.d.). Retrieved September 5, 2014, from http://www.allgov.com/departments/independent-agencies/national-science-foundation?agencyid=7341 Neil deGrasse Tyson We Stopped Dreaming (Episode 1). (2012). Retrieved from http://www.youtube.com/watch?v=CbIZU8cQWXcfeature=youtube_gdata_player Office of Management and Budget. (n.d.-a). Budget of the United States Government, Fiscal Year 2013. U.S. Government Printing Office, Washington 2010. Retrieved from http://www.whitehouse.gov/sites/default/files/omb/budget/fy2013/assets/budget.pdf Office of Management and Budget. (n.d.-b). Retrieved September 4, 2014, from http://www.whitehouse.gov/omb OMB-President Obama’s 2013 Budget-Summary Table. (n.d.). Retrieved from http://www.whitehouse.gov/sites/default/files/omb/budget/fy2013/assets/tables.pdf Penny4NASA | Penny4NASA is a nonprofit striving to increase NASA’s funding to 1% by encouraging popular support for NASA through education and outreach. (n.d.). Retrieved September 8, 2014, from http://www.penny4nasa.org/ Photo 17 of 58, Apollo 11. (2009, June 4). Retrieved September 3, 2014, from http://imageevent.com/afap/spaceandscience/apollo11;jsessionid=hmk1oipnb3.camel_s?p=16c=4n=1m=-1w=2s=0z=1y=2 Rosenberg, J. (n.d.). President John F. Kennedy Gives Man on the Moon Speech. Retrieved September 19, 2014, from http://history1900s.about.com/od/1960s/a/jfkmoon.htm Space Race. (2014, September 17). In Wikipedia, the free encyclopedia. Retrieved from http://en.wikipedia.org/w/index.php?title=Space_Raceoldid=625983337 Special Message to Congress on Urgent National Needs. (1961). Washington, D.C. Retrieved from http://www.jfklibrary.org/Asset-Viewer/xzw1gaeeTES6khED14P1Iw.aspx Sputnik crisis. (2014, September 14). In Wikipedia, the free encyclopedia. Retrieved from http://en.wikipedia.org/w/index.php?title=Sputnik_crisisoldid=622755710 Temple-Raston, D. (2008, October 3). Bush Signs $700 Billion Financial Bailout Bill. National Public Radio. Retrieved from http://www-cdn.npr.org/templates/story/story.php?storyId=95336601 V-2 rocket. (2014, September 19). In Wikipedia, the free encyclopedia. Retrieved from https://en.wikipedia.org/w/index.php?title=V-2_rocketoldid=626151508 We Stopped Dreaming (Episode 2) A New Perspective. (2012). Retrieved from http://www.youtube.com/watch?v=BFO2usVjfQcfeature=youtube_gdata_player Wilford, J. N. (2009, July 14). On Hand for Space History, as Superpowers Spar. The New York Times. Retrieved from http://www.nytimes.com/2009/07/14/science/space/14mission.html Yost, K. (2010, April 9). Should we cut NASA funding? The Tech, p. 6. 1 [1] The National Science Foundation (NSF) is a United States government agency set up to support fundamental research and education in all the non-medical fields of science and engineering. The National Institutes of Health is the medical counterpart of NSP. [2] Amount of money spent on Emergency Economic Stabilization Act of 2008, to bailout the U.S. financial system [3] Science, Technology, Engineering, and Mathematics [4] (Clockwise) MundodelPene, Start einer V2 [Photograph] (1943), Retrieved September 3, 2014, from: https://en.wikipedia.org/wiki/File:Bundesarchiv_Bild_141-1880,_Peenemà ¼nde,_Start_einer_V2.jpg, [Rocket Cartoon Image], Retrieved September 3, 2014, from: http://www.clipartbest.com/clipart-aiqenRx6T, 1956 GM Firebird II [Photograph] (n.d.), Retrieved September 3, 2014, from: http://www.carbodydesign.com/archive/2010/06/top-ten-concept-cars-of-the-fifties/ [5] Doctorate Degrees in Science and Engineering by Field and by Year, 1958-83. Retrieved September 15, 2014, from https://www.princeton.edu/~ota/disk2/1985/8507/850705.PDF [6] Figure 5 NASA / Bill Anders (1968) Earthrise over the moon [Photograph], Retrieved September 03, 2014, from: http://www.hq.nasa.gov/office/pao/History/alsj/a410/AS8-14-2383HR.jpg [7] Nobel Prize Laureate in Economics in 1987

Thursday, October 24, 2019

Multimedia :: science

Multimedia As a technology, it is called multimedia. As a revolution, it is the sum of many revolutions wrapped into one: A revolution in communication that combines the audio visual power of television, the publishing power of the printing press, and the interactive power of the computer. Multimedia is the convergence of these different professions, once thought independent of one another, coming together to form a new technological approach to the way information and ideas are shared. What will society look like under the evolving institutions of interactive multimedia technologies? Well, if the 1980’s were a time for media tycoons, the 1990’s will be for the self-styled visionaries. These gurus see a dawning digital age in which the humble television will mutate into a two-way medium for a vast amount of information and entertainment. We can expect to see: movies-on-demand, video games, databases, educational programming, home shopping, telephone services, telebanking, teleconferencing, even the complex simulations of virtual reality. This souped-up television will itself be a powerful computer. This, many believe, will be the world’s biggest media group, letting consumers tune into anything, anywhere, anytime. The most extraordinary thing about the multimedia boom, is that so many moguls are spending such vast sums to develop digital technologies, for the delivering of programs and services which are still largely hypothetical. So what is behind such grand prophecies? Primarily, two technological advances known as digitization (including digital compression), and fibre optics. Both are indispensable to the high-speed networks that will deliver dynamic new services to homes and offices. Digitization means translating information, either video, audio, or text, into ones and zeros, which make it easier to send, store, and manipulate. Compression squeezes this information so that more of it can be sent using a given amount of transmission capacity or bandwidth. Fibre-optic cables are producing a vast increase in the amount of bandwidth available. Made of glass so pure that a sheet of it 70 miles thick would be as clear as a window-pane, and the solitary strand of optical fibre the width of a human hair can carry 1,000 times as much information as all radio frequencies put together. This expansion of bandwidth is what is making two-way communication, or interactivity, possible. Neither digitization nor fibre optics is new. But it was only this year that America’s two biggest cable-TV owners, TCI and Time Warner , said they would spend $2 billion and $5 billion respectively to deploy both technologies in their systems, which together serve a third of America’s 60m cable homes. Multimedia :: science Multimedia As a technology, it is called multimedia. As a revolution, it is the sum of many revolutions wrapped into one: A revolution in communication that combines the audio visual power of television, the publishing power of the printing press, and the interactive power of the computer. Multimedia is the convergence of these different professions, once thought independent of one another, coming together to form a new technological approach to the way information and ideas are shared. What will society look like under the evolving institutions of interactive multimedia technologies? Well, if the 1980’s were a time for media tycoons, the 1990’s will be for the self-styled visionaries. These gurus see a dawning digital age in which the humble television will mutate into a two-way medium for a vast amount of information and entertainment. We can expect to see: movies-on-demand, video games, databases, educational programming, home shopping, telephone services, telebanking, teleconferencing, even the complex simulations of virtual reality. This souped-up television will itself be a powerful computer. This, many believe, will be the world’s biggest media group, letting consumers tune into anything, anywhere, anytime. The most extraordinary thing about the multimedia boom, is that so many moguls are spending such vast sums to develop digital technologies, for the delivering of programs and services which are still largely hypothetical. So what is behind such grand prophecies? Primarily, two technological advances known as digitization (including digital compression), and fibre optics. Both are indispensable to the high-speed networks that will deliver dynamic new services to homes and offices. Digitization means translating information, either video, audio, or text, into ones and zeros, which make it easier to send, store, and manipulate. Compression squeezes this information so that more of it can be sent using a given amount of transmission capacity or bandwidth. Fibre-optic cables are producing a vast increase in the amount of bandwidth available. Made of glass so pure that a sheet of it 70 miles thick would be as clear as a window-pane, and the solitary strand of optical fibre the width of a human hair can carry 1,000 times as much information as all radio frequencies put together. This expansion of bandwidth is what is making two-way communication, or interactivity, possible. Neither digitization nor fibre optics is new. But it was only this year that America’s two biggest cable-TV owners, TCI and Time Warner , said they would spend $2 billion and $5 billion respectively to deploy both technologies in their systems, which together serve a third of America’s 60m cable homes.

Wednesday, October 23, 2019

Country Music vs Rap Music Essay

Today there are many different genres of music. There are many types of music for anyone. Country and Rap music may be two most popular types of music. Many people who like country dislike rap music and the other way around. Many people who listen to rap would never listen to country or ever admit to it. On the other hand people who listen to country may enjoy some rap music. In each type of music, they have many sub-genres. There also are many stereotypes that are associated with these different genres of music. Many people think that country music and rap are completely different but they do have some similarities. Country music originates from the southern states. Country music has been around longer than rap music. Country music started to get popular in the 1920’s whereas rap was started in the 1970s. Many people who dislike this kind of music think it’s a bunch of hicks singing about how they lost their girlfriend, dog or truck. Most country songs tell stories, beginning, middle and end. Unlike rap music, many country songs do not include cuss words or very few of them. Rap music contains many cuss words and sexually explicit lyrics. Also where Rappers sing about drugs, country singers sing about drinking beer. Some believe country singers are only white; in contrast there are some Black Country singers. Rap music was first started in New York City. Rap music consists of rhyming and relies on technological tricks to sound good. Most rap singers sing about money and all the luxuries it brings. However, on the other hand, country music is mostly about hard working Americans. When people think of rap singers they think of gangsters wearing tons of jewelry. When people think of country singers they think of rednecks wearing cowboy hats and boots. These are stereotypes that people refer to when thinking of these two genres of music. Today there are more similarities between rap and country. Now there is a new genre of music that combines country and rap. Singers like Cowboy Troy rap during singing a country song. Even some Toby Keith songs have some relation to rap. Tim McGraw, a country singer, and Nelly, a rap singer, combined to sing a song together. Rap, supports criminality and unjust behaviors while country is generally more appreciative of the little things in life that doesn’t cause any harm. Country is exceptionally the overall most formal and most decent pick of the two categories, as compared to rap which is labeled by most, terrible music. In my opinion I would listen to country music over rap any day. Many people wouldn’t agree with me and may think the complete opposite. Many people think that there are absolutely no similarities between rap and country. Well these people are wrong, country and rap are coming more similar, with the new genre of country, country-rap. This genre may bring fans of rap to the country side of music. With different stereotypes that come with listening to these types of music, may lessen there willing to listen to a completely different type of music. Both genres of music have been criticized. Country music and rap music may be different but they do have some similarities.